Wednesday, September 11, 2013

If He Wants an Umbrella Should We Offer a Cruise?

Coaches, are we being ignored because what we have is "too good to be true?" If a guy wants an umbrella, should we try to sell him on a cruise?

Imagine that it's raining outside, I mean really raining. Picture many, many people getting soaked as they dash about seeking shelter.

Imagine that you have a vast supply of umbrellas. You know you have a good solution. Picture yourself in a storefront and you're thinking, "I want to reach out and help all these people so I'm going to put up a display of umbrellas, galoshes, raincoats, and full-on rain gear. And, by the way, let's get them to a better climate in a warm, sunny place ... we could take them on a cruise and help them buy a sail boat ..."

So, you make a display of umbrellas and rain gear, sail boats and oars, plus posters of happy people on cruises in sunny, warm places. You step out in the rain to wave people down and invite them into your store ... you shout out that you have the best deal in town and that you are the best person to connect with!

What do you think these rain drenched individuals are going to do? Are they going to stop in at your store or are they going to buy a $5 umbrella from the vendor on the corner?

I think they're going to buy the umbrella. They'll buy the umbrella because it's a quick fix that takes care of an immediate need. It's a "system" they understand and can manage.

At first glance, like the man caught in the rain who thinks he only needs an umbrella, our prospective client is caught in the frustration of yo-yo dieting, and he may think he just needs another diet product to "do the trick."  

What I'm getting at is, as Health Coaches, we know we have the Whole Enchilada, cruises and all. We have a wonderfully comprehensive program that can provide immediate relief from the "pelting pain" of obesity related diseases. In addition, coaching with us and learning the Habits of Health will promote optimal health for a life time. But keep in mind that keeping it simple is the best approach. Like offering an umbrella, we need meet the client where he's at, meet the immediate need and lead him to optimal health as he's ready to get on board.

Health Coach Resource provides health and wellness coaching for individuals, families, and employee groups.  We guide clients through our medically directed program of rapid weight loss, transition, and maintenance. We also offer training for qualified individuals who are seeking health coaching jobs and careers. Health Coach training and certification lights up our lives as it lightens the burden of hopelessness and disease caused by poor habits and obesity in America.  Click Here to learn more.

Call 503-313-4820 or E-mail me today at

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